About Us
Board of Directors
Standing Committees
Ad 2 Orlando Board of Directors
4th District AAF
Mission Statement

 

Standing Committees
Along with the elected Board of Directors, the following Committees and their Chairs are responsible for shaping the present and future of the organization.  Each year, we call upon our members to serve as Standing Committee Chairs and Members to both plan and execute our highest profile initiatives including the ADDY Awards, professional and social programs, strategic partnerships, government relations, and more. Our Standing Committees also give back to the community by spearheading public service campaigns and by working with regional educational institutions in providing mentoring and scholarship programs to the next generation of advertising professionals.

Standing Committee members are the lifeblood of the organization and their contributions are recognized as such.  Chairing or joining one of the AAF-Orlando committees is an exceptional opportunity to contribute or sharpen your skills and to develop relationships with like-minded professionals who share your enthusiasm for the advertising industry.

Please take some time to review the current committees and contact Sarah Jeffcoat, AAF-Orlando Executive Director, or one of the Standing Committee Chairs listed below, in order to find out how you can get involved.


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Congratulations to all our ADDY Winners!

For information on all our events Click here for event details. Also visit the Strategic Alliance Council events for partner events where AAF-Orlando members can attend at member prices
 
 
 
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Mailing Address:
11812 N 56th St
Tampa, Florida 33617

Membership Fax
(866) 855-9786

General Questions:
info@oaf.com


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Duties & Responsibilities for a Standing Committee Chair

  1. Chairs must be appointed by the AAF-Orlando President and approved by the Board of Directors.

  2. Appoint enough committee members to manage all aspects of the committee's objectives.

  3. Lead the committee and guide its direction towards realizing those goals and objectives

  4. Oversee and manage the work, deadlines and responsibilities of committee members.

  5. Manage the budget allowances allocated for the committee.

  6. Employ fiscal responsibility to spending and income decisions.

  7. Secure the approval of the board for all anticipated expenses before entering into any agreements or arrangements.

  8. Attend all scheduled board meetings and report the status of the committee's accomplishments and action plans.

  ADDY® Awards Planning (Chair: Shannon Tierney)
ADDY
® Awards Planning (Co-Chair: Amy Bunn)
The ADDY ® Awards is the advertising industry’s largest and most representative competition, attracting more than 60,000 entries annually. Conducted by the American Advertising Federation (AAF), the ADDYS recognize and reward creative excellence in all forms of advertising.  The competition is divided into three levels of judging but it all starts at the local level.  Winners of local competitions are forwarded to compete against district winners; district winners are then forwarded to compete in the national competition.  Our ADDY® Planning Committee is responsible for planning and executing the call-to-entries process and the awards ceremony for the local Orlando competition, as well as forwarding winners to district.
  Communications (Chair: Tara Crary)
The Communications Committee is responsible for keeping our members informed about upcoming events, programs, special functions and general news using the 4th District AAF database e-mail application or other means when necessary.
  Multi-Cultural Initiatives (Chair: Kevin Austin)
The Multi-Cultural and Diversity Initiatives Committee promotes the importance of ethnic diversity and multi-cultural initiatives within AAF-Orlando and the local advertising industry. The committee will identify opportunities for AAF-Orlando to expand their reach and value to more diverse markets, industries and members and encourage involvement and membership of diverse groups within AAF-Orlando.
  Education & Scholarships (Chair: Tiffany Sanders)
The Education & Scholarships Committee serves as a resource for area colleges and universities through events such as the Student ADDY awards, educational tours, seminars, portfolio reviews, and mentoring opportunities.  The committee will also assist with the screening of scholarship candidates. Volunteers are needed year-round for this committee.
  Government Relations (Chair: Barbara Hartley)
The Government Relations Committee is charged with keeping up on the latest regulations and proposed changes that can affect our industry and is a priority to our organization. This committee monitors legislative activity affecting the advertising industry, and lobbies for positive change. The committee works in conjunction with activities of AAF District 4 and AAF National Headquarters.
  Membership (Chair: Barbie Hawkins)
The Membership Committee is dedicated to growing the AAF-Orlando with on-going recruitment efforts throughout the Orlando advertising community while ensuring that current members are getting the most out of their membership.  This committee works in concert with all the other AAF-Orlando committees, as it is also responsible for creating and producing updated membership recruitment and promotional materials.
  Programs & Events (Chair: Celeste Thomas)
The Programs & Events Committee is charged with providing social, educational and networking opportunities for AAF-Orlando members by offering speakers that foster actively interested members, well attended meetings and membership growth.  In addition, the committee creates and implements various social events and educational programs.  These programs are intended to enhance the knowledge advertising professionals about the industry.  The committee will also seek out partnerships with other industry-related organizations in Orlando to provide additional exposure to speakers and seminars.
 

Historian (Chair: Patrick Wellman)
The Historian Committee collects and maintains any documents or publications of potential future interest to AAF-Orlando.  The Historian Committee also archives the entries submitted into the National Club Achievement Competition.  Additionally, the Historian Committee captures important moments, events, programs and meetings through pictures and video which are later archived and published on the AAF-Orlando web site.

  Marketing & Public Relations (Chair: Open Position)
The Marketing & Public Relations Committee works with the local media to generate press and exposure for the AAF-Orlando with the goal of enhancing the club’s image within the Orlando business community while cultivating membership prospects.  The committee will also oversee AAF-Orlando branding efforts both in print and online; works to develop marketing materials/campaigns promoting the club.
  Socials (Chair: Stacey Barabe)
The Social Committees identifies and plans social events for all demographics of the federation by investigating and securing potential locations to host special events.  In addition, the Socials Committee oversees all creative for event materials and publicity for each event.  The purpose of these socials is to provide members and prospects networking and deepen their relationships within the federation.
  Sponsorships (Chair: Alex Cuellar)
The Sponsorships Committee recommends and solicits sponsorship programs for the various events of AAF-Orlando.  The committee will define levels of sponsorships, work with individual event committees on sponsorship efforts, and explore sustaining sponsorships for AAF-Orlando.  In addition, the committee will develop and implement strategies for attracting new sponsors, solicit targeted sponsorships and ensure sponsor benefits are provided and sponsors are satisfied with their participation; develops sponsor "thank you" initiatives.
  Strategic Partnerships (Chair: Dione Moxley)
The Strategic Partnerships Committee’s role is to maintain an open line of communication between all other non-profit community and industry organizations within the local market.  The objective is to share resources and explore opportunities to increase each respective organization’s value and member benefits by allowing members of one organization access to other organizations that are part of the strategic partnership relationship.  From time to time, the Strategic Partnership Committee will seek out opportunities to combine events, activities, socials and programs of mutual interest in an attempt to increase overall attendance and participation with renegotiated revenue splits.  The purpose of the Strategic Partnerships Committee is to foster relationships with organizations that share mutual goals and values thus creating a stronger and more unified coalition to address the diverse needs of the local community.
  Web & Interactive Services (Chair: Sharon Swendner)
The Web & Interactive Services Committee ensures that information on the AAF-Orlando website is current and serves not only as a portal for current and prospective AAF-Orlando members but also as a source of revenue.  The committee also improves the use of interactive tools and services.
  Public Service (Chair: Joseph Juriga)
The Public Service Committee will research, develop and deliver projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interest and/or community betterment. Public service campaigns contribute greatly to the overall enhancement of advertising’s image. These activities make the public more aware of the tremendous contribution made by advertising professionals to the local community. This awareness is so important in an era when the advertising industry is under attack.
  Ad 2 Orlando
Ad 2 Orlando is the young professionals division of the American Advertising Federation-Orlando. Its membership is exclusive to individuals ages 18 to 32 and exists to address the needs of young people in the advertising industry. Ad 2 Orlando is also affiliated with other Ad 2 chapters nationwide, whose members are employed, or interested in, advertising, marketing and public relations. Its organizational goal is to create future leaders through educational, leadership development and networking programs while mentoring students and annually providing advertising and public relations support to a non-profit organization in the community.

Ad 2 Orlando is part of the Fourth District American Advertising Federation which includes all AAF chapters throughout Florida and the Caribbean. AAF is a national organization with a presence in Washington D.C. that represents over 50,000 advertising professionals to promote and defend advertising interests and protect your ability to do business. AAF also makes education, scholarships and diversity a priority in the industry.

Food For Thought: The “original” Ad 2 division was launched in 1947, as a way for young soldiers returning from World War II to get into the advertising field.

Click here for more information...

  4th District Annual Conference Planning (Chair: Open Position)
After 4 years, the 4th District Annual Conference returns to Orlando in May 2009. Hosted by AAF-Orlando and conducted by the 4th District American Advertising Federation (4AAF), the conference unites delegates from all 25 federations which make up the 4th District.  The agenda is filled District Board Meetings, educational guest speakers and professional development workshops that will provide you with helpful tools to maximize your position on the Board or Standing Committee.  The conference ends with the 4th District AAF ADDY® Awards Gala.  The 4th District Annual Conference Planning Committee is responsible for planning and executing every aspect of this event from the concept and venue acquisition to final production.
  Silver Medal Award Selection (Chair: Larry Meador)
The Silver Medal Award Selection Committee plans, executes and promotes the Silver Medal Award Program.  The Silver Medal Award recognizes men and women who have made outstanding contributions to advertising and their community. Every year, this committee is chaired by the Immediate Past President and the current Silver Medal recipient.