The ADDY Awards

The Silver Medal Award

2008 Silver Medal Awarded to
Jessica Roberts of Anson-Stoner

AAF-Orlando is pleased to honor Jessica Roberts, Media Director, Senior Vice President of Anson-Stoner, for her outstanding achievements and contributions to the advertising industry, community service, and education by awarding her the 2008 Silver Medal — the highest award given to an individual in the advertising community.

Jessica Roberts has been at the helm of the media department since the agency was founded in 1983.  During this period, she has been responsible for planning, buying and overseeing all media placement for the Florida Department of Health, Subway, Rec Warehouse, Kennedy Space Center and other clients who place a premium on planning and cost efficiency. Roberts's extensive experience in media buying and planning includes work with such clients as Universal Studios, Hilton Hotels, Pizza Hut and the State of Florida.  She is a graduate of the University of Richmond.

The Silver Medal Award Program was established in 1959 by the American Advertising Federation (AAF) to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

The Silver Medal is the highest award that can be given by AAF-Orlando. Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:

Contribution to His/Her Company - The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability - The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising - The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community - The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

Contributions to Education - The recipient must have contributed to the advancement of advertising education through the support of area colleges or universities, students, internships and/or mentoring.  Additionally, such support could have been provided through educational efforts to provide professional development to practicing advertising professionals.

The following people have been awarded The Silver Medal by AAF-Orlando.